Since I’ve been tracking my blog stats for over a year, I can tell you that traffic to my blog has quadrupled since last April. And it’s not because I’ve been posting more. I still post on average 10-15 posts per month. Wondering how you can see similar results?
Create Quality Content That People Want to Share
When I first started blogging, my posts revolved around my life and my interests. Sure, this was great for creating friends online, but did it do anything to help spread my content? Probably not. Once I started focusing on creating content that was valuable, that was when I started to see an increase in traffic. People were pinning my posts, sharing them on Twitter, and even including them in resource lists. More shares = more traffic. It’s as simple as that. Also, by consistently creating worthwhile content, you’re establishing yourself as a go-to person on a certain topic. This keeps people coming back, which is always a good thing for traffic!
Be An Active Participant
I’ve always been a big fan of social media, but sometimes I slip into lurker mode. I’ll consume content, but I won’t add anything to the conversation. This is a no-no if you want more traffic! When I started pinning more often, sharing interesting posts via Twitter, and just generally interacting with other people, I saw my traffic increase. I was no longer invisible. People knew I was there and the increase in traffic showed it! Now don’t go crazy connecting with people for the sake of forming connections. Be genuine. If you like their post, comment on it. Share it. Be helpful. Don’t treat it as a numbers game. Let your traffic come because people are drawn to you and your content.
No one wants to toot their own horn. I get it. But if you want more eyes on your content, you have to tell people it’s there! Now there’s definitely a good way and an annoying way to do this. I typically will share my posts 3x a day via Twitter: 8am, 2pm, and 8pm. That spaces them far enough apart so that people aren’t bombarded with the same link 3 times. I also word each tweet differently so that I don’t come across as a robot. In addition to Twitter, I also share my posts on Facebook (when I remember). I’m honestly not a fan of Facebook and I barely focus any time there (especially with the recent changes), but I figure if even one person sees the link, it’s worth it. And if the Facebook changes teach you anything, it’s that social media can change and/or disappear in a flash. Start a weekly or monthly newsletter that at the very least informs people of your recent posts.
What advice would you give someone who is looking to improve their site traffic?