This is a guest post by Jamie Marquez-Bratcher of Caffeinated Possibilities.
Like your home, your website is a place where people can find and get to know you. If they really like you, they will share their contact information so you can keep in touch. How do you welcome those new subscribers into your virtual home so that they engage and stick around?
Have you ever had this experience? You are on Pinterest and you see a beautiful downloadable or tutorial, but before you can access it you have to submit your email. We all know the drill, right?
Then after entering your email and getting the download you wanted, a few days later you get another email. The following week the same thing happens.
Pretty soon you are being offered products you never wanted in the first place and are left scratching your head wondering how this happened? Eventually, you unsubscribe or unroll because you don’t want to hurt their feelings.
While we all know the importance of adding your subscribers and list building, you don’t want to be yet another person clogging up email accounts with information to the wrong people. Ideally, you are building a relationship and sharing an experience. That makes you different from everyone else just spamming out their latest piece of content. You are building a relationship with your new email friend.
So how do you do that virtually? Pretty simple, you just ask.
Think about the experience I shared above, what if the person welcomed us into their virtual world what questions might we have had? A few come to mind for me like:
“What kind of content will you be sending?”
“Did you want to keep in touch, or did you just want my freebie?”
“How often am I going to hear from you?”
I hope your mind hasn’t wandered off wondering how many subscriptions you need to purge from your personal inbox! Before you get distracted and jump over to your inbox, let’s talk about one more aspect of adding subscribers and that is making sure they see your emails and that you segment them.
I’ve put together a few things you can share to increase engagement and share a bit about yourself along the way. Remember you want to provide valuable content into the trusted inbox of your new subscriber. At the end of the article, I’m going to take it a step further and provide you with a tool to help you execute this.
Here are 3 things you should be sharing with all your new subscribers.
Setting the tone for how many emails they should expect to see.
It’s a good idea to tell them what kind of engagement they can expect. Will they be getting an email from you every day? Or do you only send them one email a month? Since they are a new subscriber you aren’t pitching anything, you are just getting to know each other.
Share a bit about what topics you share in your emails. Are you encouraging or giving business tips? Do you talk about weddings or real estate? Tell them exactly who you are and what they are getting.
Also, it’s a good idea to link back to your about page or personal story! This first email is just helping them get comfortable with you.
Asking them to take a small action.
When you meet a new friend you want to follow them on social media right? Of course, we’ll invite them to follow you on the platform you are focused on growing and putting tons of content on right now. I’d recommend picking one, that way you know for sure that way you don’t overwhelm them.
You could also ask them to whitelist you as a contact. Depending on the platform you are asking them to add you as a contact. To extend additional goodwill in your email ask them to send you theirs, then follow them too!
The point here is you want to invite them to take a small step toward engaging with you so that you can strengthen the relationship. Remember this whole time the ball is in their court to take action.
Let Them Set The Tone.
Alright, this could go one of two ways. You can ask them how frequently they’d like to get emails, or you can ask them what topics they’d like to see more of.
You might only offer a monthly newsletter, and that’s okay! But if you have more than one option, ask them what they want in their inbox. This will allow you to put people in the right place and may even help you gauge what you should be focusing on. For example, if you write a weekly email, but your subscribers tell you they want a daily or monthly email, then you know how to proceed.
Most people write about more than one topic or they’d like to direct their audience to other content that is already available. This is a concept called list segmentation. (As you build your list it’s a good idea to refresh this once a year.) If you have more than one topic it’s a good idea to ask people what they’d like to see. For example, if you were a wedding coordinator, do you want information on local venues, the latest trends, or tips to plan your perfect wedding. This is a good way to test your new subscribers interest on topics you may want to add in in the future.
The number one thing I hear over and over from people is that they just have no idea where to start sending emails. Not only can these methods work for brand new subscribers, but also for an audience you’ve never emailed! If this seems overwhelming to you, you aren’t alone, lots of people pay for expensive email marketing tools, or spend hours creating content that they never launch.
I wanted to make it foolproof that you can put this method to work, so today I’m sharing with you a few helpful templates so you can get started! Don’t you love it when a blog article ends with actionable steps that are 1/2 done for you!.
Of course, I’m going to provide you with a link here and ask you to subscribe to my monthly newsletter and get more tips on sales, middle of the funnel activity, and automation. In fact, I’ll run you through this EXACT 3 email sequence that I’ve built so you can see what it feels like to be on the other side of these types of emails.
If you are a blogger, small business owner, or anyone focused on list building, take the next steps and implement a welcome sequence for your new subscribers. How much easier can I make it? They will feel so welcomed into your little corner of the internet!