If you run a business, you need a website. End of story. Even if you’re not conducting business online, you still need one. Why? Let’s think about it. When you first hear about a business, what is one of the first things you do? If you’re like me, you Google them.
I want to learn about your business — what your hours are, what services you provide, what food is on your menu. If I can’t find anything about you, then why should I buy from you? I’d rather go elsewhere with my money.
It’s the 21st century. Nowadays everything is online. There’s really no reason why you shouldn’t be. Even if it’s just buying a domain, using a standard WordPress theme, and creating a quick site. Every day you go without a site, you are potentially losing business.
Case in point: last week I was researching landscapers since there’s no way I’m cutting my lawn weekly. So I did what I always do — search Google. Do you know how hard it is to find a landscaper with a website? Needless to say, I pretty much walked away empty handed. So I pulled some names randomly from online and the local newspaper.
Now let me tell you, if you were a landscaper in my area who had a website, you know who I’d be calling? That’s right, you. Think about how many local landscapers lost out on my business. Sure I’m only one person, but odds are, other people are doing it too.